Revenue Architects | EdTech & Future of Work
Techne (Greek: τέχνη, tékhnē) is a term in philosophy that refers to making or doing. Our clients are building pathways to meaningful education & purposeful work.
We help founders grow revenue, optimize their internal operations, and raise capital.
Our team is made up of former educators, education wonks, company builders, and process automation experts.
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Our clients sell to these organizations / are these organizations:
🎓 Higher Education
👨🏻🏭 Workforce Development
👩🏼💻 Corporate Learning & Development
How we work
🏛️ Our Approach
We have developed a proprietary toolkit of derived directly from other successful businesses. Each piece of the puzzle is mapped out in a 'cookbook' format. In other words, this isn’t a “pay us to think and draft power points” consulting model.
2) Domain Experience
Our partners have helped generate tens of millions of dollars in revenue in this ecosystem. We’ve been through the highs and lows of scaling a startup.
3) System Design
We build revenue systems that touch every commercial function: sales, marketing, product and customer success. Data is carefully monitored, and piped through the veins of the organization. Our goal is that you won't need us. We build things that outlive our contract.
We do this work to support our founder partners, who are changing the world of education. Every important concept needs a business model and revenue to achieve its full potential. We place our mission above all else.
Service Lines & Playbooks
GTM StrategyRevenue OperationsSales DevelopmentDemand Generation Marketing SalesContent MarketingData Analysis & Business IntelligenceSales EnablementProduct-Led GrowthBizOpsFP & A Organizational Effectiveness
Where we focus:
We typically work alongside (when):
We typically work with founders who have just raised funding, are preparing to raise funding, or are gearing up for an exit. They want to improve growth metrics &/or financial performance, and ask for our assistance in working with one or more of the commercial functions.
Chief Revenue Officer
When we are approached by CROs, they usually have strong operational control of team, but suspect a single function (CS, Sales, Marketing) is not optimized. In these cases, we partner with the CRO and the leader of that function to implement operational changes.
Most often, VPs of Sales approach us to help with pipeline. Successful founders usually don't struggle to recruit high performing VPs who can recruit talent, manage a team, and develop a working process. The best ways to generate leads change so often, that sometimes VPs of Sales struggle to keep up to date.
VP / Director of Marketing
We see see three cases in terms of marketing leaders seeking support. First, an individual who is gifted at created content & messaging, but seeks support to instrument their program in a way that drives revenue. Secondly, the inverse case, a technically-focused marketer who wants to develop an authentic message / content that resonates with the buyer. Third, a VP of Marketing who simply needs extra hands in terms of implementing & measuring their strategy (e.g. marketing operations).
VP / Director of Product
In this new era of product-led growth, VPs of Product often have to lean into Revenue Operations quite a bit. We support product leaders in interfacing with the revenue organization, largely through Product Marketing or Sales Enablement efforts.
Generally, same situation case as CEO but on behalf of a portfolio company.
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Founder & PrincipalMichael